
Modelo is owned by AB InBev (NYSE: BUD) globally, but in the United States it is exclusively produced, marketed, and distributed by Constellation Brands (NYSE: STZ). AB InBev acquired Grupo Modelo in 2013 for $20.1 billion, but the U.S. Department of Justice required divestiture of U.S. rights to Constellation Brands. Modelo Especial became America's best-selling beer by dollar sales in June 2023 and maintained that position through calendar 2025.
Parent Company
Acquired
2013
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Modelo | Constellation Brands, Inc. | Wholly owned |
Grupo Modelo was founded in 1925 in Mexico City by a group of Mexican businessmen who established Cerveceria Modelo as a modern brewery. The company's first beer, Modelo Especial, was introduced as a pilsner-style lager brewed to be a premium Mexican beer. The name "Modelo" means "model" in Spanish, reflecting the founders' ambition to create a model brewery producing the finest Mexican beer.
Grupo Modelo grew steadily throughout the 20th century, becoming Mexico's largest brewer. The company's portfolio expanded to include Corona Extra, Negra Modelo, Pacifico, and Victoria, among others. Modelo Especial, with its distinctive gold can and label, was positioned as a premium beer in the Mexican market.
Modelo's growth in the United States began gradually. The brand built a loyal following among Mexican-American communities and consumers who appreciated its smooth, slightly sweet flavor profile. Unlike Corona, which was marketed as a beach lifestyle brand, Modelo was positioned around themes of hard work, ambition, and the "fighting spirit." This positioning resonated strongly with Hispanic consumers and, increasingly, with a broader American audience.
The pivotal moment in Modelo's U.S. history came in 2023. Following the Bud Light marketing controversy in April 2023, Modelo Especial overtook Bud Light to become the best-selling beer in the United States by dollar sales in June 2023. This was a historic shift. Bud Light had held the top position for over two decades.
According to Constellation Brands' fiscal 2026 annual report (10-K), Modelo Especial maintained its position as the number-one beer brand in the U.S. by dollar sales as of calendar 2025. However, the brand faced increased competitive pressure during 2025. In September 2025, CNBC and other outlets reported that Michelob Ultra had overtaken Modelo Especial in weekly dollar sales data from Circana, though Constellation's own annual report maintains the full-year position. Constellation also withdrew its fiscal 2028 outlook citing a dynamic consumer environment and pressure on lower-income households.
Under Constellation Brands' stewardship, Modelo has expanded its U.S. product range. The lineup includes Modelo Especial (the flagship golden lager), Modelo Negra (a Munich-style dark lager), Modelo Oro (a light beer), and Modelo Chelada (a beer-and-tomato-juice blend). Constellation also introduced limited-time offerings such as Modelo Noche Especial. Each variant targets different consumer occasions and preferences.
Is Constellation Brands publicly traded?
Yes, Constellation Brands trades on the New York Stock Exchange under ticker STZ. The company has a dual-class share structure with Class A shares publicly traded and Class B super-voting shares held primarily by the Sands family. This structure gives the founding family effective control over major corporate decisions. Major institutional shareholders include Vanguard Group, BlackRock, and State Street.
Does Constellation Brands own Corona?
Constellation Brands holds the exclusive US import, marketing, and distribution rights for Corona, Modelo, Pacifico, and Victoria beer brands. These rights were acquired from Anheuser-Busch InBev in 2013 for approximately $5.3 billion as part of an antitrust-mandated divestiture. Outside the United States, these brands are owned by AB InBev through Grupo Modelo. Constellation does not own the brands globally, only the US rights.
What is the best-selling beer in the United States?
Modelo Especial, distributed in the United States by Constellation Brands, became the best-selling beer brand in the United States in 2023, surpassing Bud Light. This milestone reflected the growth of Mexican imported beers and the decline of Bud Light following the 2023 controversy. Corona Extra is the best-selling imported beer in the United States.
Who founded Constellation Brands?
Constellation Brands was founded in 1945 by Marvin Sands as the Canandaigua Wine Company in Canandaigua, New York. The company initially produced fortified wine. It went public in 1973 and grew through decades of acquisitions. The Sands family continues to maintain significant influence over the company through super-voting Class B shares.
What is Constellation Brands' annual revenue?
Constellation Brands generated approximately $9.77 billion in net sales for fiscal year 2026 (ended February 28, 2026). The beer segment accounts for approximately 80% of net sales, with the wine and spirits segment accounting for approximately 20%. Beer net sales grew 2.3% in FY2026, while wine and spirits net sales declined.
Who is the CEO of Constellation Brands?
Bill Newlands served as CEO of Constellation Brands from 2019 until his announced departure, with Ashwin Dodia named as his successor as part of a planned transition. Newlands oversaw the company's focus on its high-margin beer business and the exploration of strategic options for the wine and spirits portfolio. The leadership transition was announced in 2025.
Does Constellation Brands make wine?
Yes, Constellation Brands produces wine through its Wine and Spirits segment. The company owns Robert Mondavi, Kim Crawford, Meiomi, The Prisoner, and several other wine brands. However, the wine and spirits segment has experienced declining sales for several years, and the company has been evaluating strategic options for this portfolio, including the 2025 sale of SVEDKA vodka to Sazerac.
Modelo's sustainability profile is tied to Constellation Brands' corporate environmental programs. The brand does not hold independent sustainability certifications such as B Corp or organic labels, as these are not standard for beer products. Constellation Brands reports on environmental performance at the corporate level.
Constellation Brands has committed to water stewardship in its brewing operations, which directly affects Modelo's production facilities in Mexico. The company focuses on responsible water usage in brewing processes and supports local water conservation efforts in communities where Modelo is produced. Constellation also participates in industry partnerships through organizations including the Beverage Industry Environmental Roundtable and the California Water Action Collaborative.
On climate action, Constellation Brands focuses on reducing carbon emissions across its operations and supply chain. The company reported delivering over $200 million in cost savings through supply chain efficiencies during fiscal 2026, which include energy efficiency improvements relevant to Modelo's brewing operations. However, no specific carbon reduction targets for the Modelo brand have been publicly disclosed.
Constellation Brands pulled back on diversity, equity, and inclusion initiatives in April 2025, a decision reported by Reuters that generated controversy and media attention. While this corporate decision affected Constellation's overall reputation rather than Modelo specifically, it created potential brand association issues for consumer perception.
No independent third-party certifications specific to Modelo's sustainability claims were identified as of August 2026.
Modelo's recognition comes primarily from its market performance rather than traditional industry awards.
Modelo Especial achieved the historic milestone of becoming America's best-selling beer by dollar sales in June 2023, ending Bud Light's 22-year reign as the top-selling beer in the United States. According to Constellation Brands' fiscal 2026 annual report, Modelo Especial maintained its position as the number-one beer brand in the U.S. by dollar sales as of calendar 2025. Constellation remained the number-one dollar share gainer in the overall U.S. beer market during fiscal 2026.
Constellation Brands' investment of over $5 billion in Mexican brewing capacity has been recognized as one of the most significant capital investments in beer industry infrastructure. The company's beer business delivered an industry-leading operating margin of 38% during fiscal 2026.
No independent consumer publication awards or traditional industry product awards specific to Modelo were identified as of August 2026.
Modelo has not been subject to major product safety recalls. However, the brand has faced several market and political challenges that affected its competitive position.
In September 2025, CNBC and other outlets reported that Michelob Ultra had overtaken Modelo Especial as the best-selling beer in the United States in weekly Circana data. This shift reflected renewed competition from Anheuser-Busch brands and changing consumer preferences. However, Constellation Brands' own fiscal 2026 annual report states that Modelo Especial maintained its position as the number-one beer brand in the U.S. by dollar sales as of calendar 2025, suggesting the competitive dynamics remained fluid.
In 2025, Modelo faced market headwinds related to U.S. immigration policy discussions and political tensions between the U.S. and Mexico. El Pais reported in September 2025 that Trump administration immigration policies contributed to dethroning Modelo Especial as the most popular beer, affecting consumer sentiment among certain demographic groups.
In April 2025, Constellation Brands faced criticism when it pulled back on diversity, equity, and inclusion initiatives, as reported by Reuters. While this corporate decision affected Constellation's overall reputation rather than Modelo specifically, it created potential brand association issues.
During Modelo's period of explosive growth from 2023 to 2025, the brand faced supply chain challenges as demand exceeded production capacity. Constellation invested heavily in expanding Mexican brewing capacity to address these constraints, though temporary shortages occurred in some markets.
No Modelo-branded product safety recalls were identified as of August 2026.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Ab Inbev | Brazil | 1888 | Mass market | Latin america | All Genders | |
| Ab Inbev | United States | 1876 | Mass market | Global | All Genders | |
| Ab Inbev | Mexico | 1925 | Mass market | United states | All Genders | |
| Ab Inbev | United States | 1982 | Mass market | United states | All Genders | |
| Diageo | Ireland | 1759 | Premium | Global | All Genders | |
| Heineken | Netherlands | 1873 | Premium | Global | All Genders |
Food BeverageOwned by Anheuser-Busch InBev SA/NV
Brazilian lager beer founded in Rio de Janeiro in 1888, one of the best-selling beers in Brazil and a cornerstone of the AB InBev corporate heritage.
Food BeverageOwned by Anheuser-Busch InBev SA/NV
American pale lager introduced in 1876 by Anheuser-Busch. Known as "The King of Beers" and ranked the #2 most valuable beer brand globally by Kantar BrandZ 2026.
Food BeverageOwned by Anheuser-Busch InBev SA/NV
Mexican beer brand known for its light lager, sold in over 180 countries.
Food BeverageOwned by Anheuser-Busch InBev SA/NV
American light lager introduced by Anheuser-Busch in 1982. One of the best-selling beer brands in U.S. history, now owned by AB InBev.
Food BeverageOwned by Diageo plc
Irish dry stout beer brand, one of the world's most recognized and best-selling beer brands.
Food BeverageOwned by Heineken N.V.
Dutch pale lager beer brewed by Heineken N.V. since 1873, known for its distinctive green bottle, red star logo, and presence in over 190 countries as one of the world's most recognized international beer brands.
Market Positioning: Modelo competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Food BeverageOwned by Barilla Group
Italian pasta and food brand owned by Barilla Group, a leading global pasta and sauce manufacturer.
Barilla is privately owned, unlike Modelo which is under a publicly traded parent company.
Food BeverageOwned by Mars, Incorporated
British chocolate assortment brand featuring a variety of chocolate candies, owned by Mars, Incorporated and distributed globally.
Celebrations is privately owned, unlike Modelo which is under a publicly traded parent company.
Food BeverageOwned by Ferrero
American colorful ring-shaped corn cereal with fruit-flavored sweetness, introduced in 1963 by Kellogg's. Known for its toucan mascot Toucan Sam and the "Follow your nose" advertising slogan.
Froot Loops is privately owned, unlike Modelo which is under a publicly traded parent company.
Food BeverageOwned by Ferrero
American sweetened corn flake cereal introduced in 1952 as Sugar Frosted Flakes by Kellogg's. One of the best-selling breakfast cereals in the United States, famous for the Tony the Tiger mascot.
Frosted Flakes is privately owned, unlike Modelo which is under a publicly traded parent company.
Food BeverageOwned by Mars, Incorporated
British chocolate brand owned by Mars, Incorporated, known for smooth and creamy chocolate bars and confectionery products.
Galaxy Chocolate is privately owned, unlike Modelo which is under a publicly traded parent company.
Food BeverageOwned by JAB Holding Company
American doughnut brand founded in 1937, publicly traded on NASDAQ (DNUT) with JAB Holding as largest shareholder at 43%. Operates over 2,100 shops globally with a hub-and-spoke distribution model.
Krispy Kreme is privately owned, unlike Modelo which is under a publicly traded parent company.
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