Edgewell Personal Care Company

Who owns Schick razors?
Schick razors are owned by Edgewell Personal Care Company, a publicly traded company listed on the New York Stock Exchange under ticker EPC. Edgewell was spun off from Energizer Holdings in 2015 and holds the Schick brand in North America and the Wilkinson Sword brand in European and international markets. The company also owns Billie, a direct to consumer women's razor brand acquired in 2023.

Who owns Banana Boat sunscreen?
Banana Boat is owned by Edgewell Personal Care Company as part of its Sun and Skin Care segment. Edgewell also owns Hawaiian Tropic and Sun Bum in the sun care category, giving the company a portfolio that spans mass market, lifestyle, and premium sun protection products. The segment also includes Bulldog, Jack Black, and CREMO skincare brands.

Is Edgewell publicly traded?
Yes, Edgewell Personal Care Company trades on the New York Stock Exchange under ticker EPC. The company has been publicly traded since its 2015 spin off from Energizer Holdings and is headquartered in Shelton, Connecticut. As of October 2025, there were approximately 46.5 million shares of common stock outstanding.

What happened to Edgewell's Feminine Care business?
Edgewell completed the sale of its Feminine Care business to Essity, a Swedish health and hygiene company, on February 2, 2026, for $340 million. The sale included the Playtex, Stayfree, Carefree, and o.b. brands, along with a production facility in Dover, Delaware. Edgewell classified the business as discontinued operations beginning in the first quarter of fiscal 2026 and is using the proceeds to pay down debt and reinvest in core categories.

What is Edgewell's revenue?
Edgewell reported net sales of $2,223.5 million in fiscal year 2025, ended September 30, 2025, a decrease of 1.3 percent from the prior year. Adjusted EBITDA was $301.0 million and adjusted EPS was $2.52. In the second quarter of fiscal 2026, net sales from continuing operations were $519.5 million, with adjusted EPS of $0.60 and adjusted EBITDA of $73.8 million.

Who is the CEO of Edgewell?
Rod Little is the President and Chief Executive Officer of Edgewell Personal Care Company. Little has led the company's portfolio simplification strategy, including the divestiture of the Feminine Care business and increased focus on the core Wet Shave and Sun and Skin Care segments. He reports to the board of directors and oversees the company's global operations across more than 50 markets.

Did Edgewell try to buy Harry's?
Yes, Edgewell announced a $1.37 billion agreement to acquire Harry's, a direct to consumer razor brand, in May 2019. The U.S. Federal Trade Commission sued to block the deal in January 2020, arguing it would eliminate a disruptive competitor in the wet shave market. Edgewell abandoned the acquisition after the FTC challenge. The company later acquired Billie, a women's razor brand, in 2023 for approximately $310 million without regulatory opposition.

The roots of Edgewell's portfolio trace back much further than the 2015 corporate formation. Schick was founded in 1926 by Colonel Jacob Schick, who patented the first practical electric shaver and later built the Schick blade razor business into one of Gillette's primary competitors in the wet shave category. The Schick brand became a household name in North America through decades of advertising and product innovation, including the introduction of the Schick Injector razor and later the Quattro and Hydro cartridge systems.

Wilkinson Sword has an even older heritage. The company originated as a sword manufacturer in London in 1772, producing military swords and edge tools for more than two centuries. In the 1950s, Wilkinson Sword pivoted to razor blades, and its introduction of stainless steel razor blades in 1956 disrupted a market that had been dominated by carbon steel blades. The stainless steel blade lasted longer and provided a cleaner shave, forcing Gillette to invest heavily in its own blade technology. Wilkinson Sword became Edgewell's primary razor brand in European and international markets, where the Schick name has limited recognition.

The modern corporate lineage runs through Energizer Holdings, which acquired the battery and personal care businesses from Ralston Purina in 2000. Energizer held both the battery and personal care portfolios for 15 years before separating them in 2015. The spin off created Edgewell Personal Care as an independent public company, allowing both entities to focus on their respective markets with dedicated capital allocation and management attention. Ward Klein, Energizer's former chief operating officer, became Edgewell's first CEO.

Edgewell's acquisition strategy under Klein and his successor Rod Little has been mixed. The company acquired Sun Bum in 2019, adding a premium beach lifestyle sun care brand that complemented the mainstream Banana Boat and Hawaiian Tropic portfolio. Sun Bum gave Edgewell access to specialty outdoor and surf retail channels and a younger consumer demographic. Also in 2019, Edgewell acquired Bulldog, a UK based men's skincare brand focused on natural ingredients, and later added Jack Black and CREMO to build a grooming and skincare portfolio targeting male consumers.

The most consequential acquisition attempt was the failed bid for Harry's Inc. In May 2019, Edgewell announced a $1.37 billion agreement to acquire Harry's, the direct to consumer razor brand that had built significant market share among younger consumers. The U.S. Federal Trade Commission sued to block the deal in January 2020, arguing that eliminating Harry's as an independent competitor would harm consumers in the wet shave market. Edgewell abandoned the acquisition after the FTC challenge. The blocked deal is now studied in antitrust circles as an example of the FTC's more aggressive posture toward acquisitions of disruptive challengers by established incumbents.

In 2023, Edgewell acquired Billie, a direct to consumer women's razor brand, for approximately $310 million. The acquisition gave Edgewell a digital native brand in the women's shave segment and was completed without regulatory challenge, unlike the Harry's deal. Billie has since been integrated into the Wet Shave segment.

The Feminine Care divestiture in February 2026 marked the most significant portfolio change since the 2015 spin off. CEO Rod Little described the sale as a step in Edgewell's transformation, simplifying the portfolio to focus on categories where the company holds stronger competitive positions. The Feminine Care business, which included the Playtex, Stayfree, Carefree, and o.b. brands, generated approximately $35 to $45 million in adjusted EBITDA on an annualized basis. The sale to Essity included a production facility in Dover, Delaware, and Edgewell entered into a Transition Services Agreement to support the handover for at least one year.

Edgewell has committed to sustainable packaging improvements across its portfolio, with a focus on recyclable materials and reduced plastic usage in its sun care and shave product lines. The company publishes sustainability goals in its annual reporting but is not a Certified B Corporation and does not hold third party certifications from organizations like Leaping Bunny or RSPO across its full portfolio.

The company's sun care brands face inherent product safety considerations, as sun protection products are regulated by the FDA in the United States and equivalent agencies in other markets. Edgewell has undertaken a sun care reformulation initiative in fiscal 2026, though the company has not disclosed specific details about the scope of the reformulation.

Edgewell does not face the scale of environmental liability or regulatory action that affects some larger consumer products companies, but its manufacturing operations in Asia and the use of plastics in packaging are areas where the company has acknowledged room for improvement. The company has not set publicly verified science based emissions reduction targets through the Science Based Targets initiative.