Who Brands - Brand Ownership DirectoryWho Brands
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
Who Brands

Your trusted reference for brand ownership information. We provide factual, comprehensive data about who owns the brands you know.

Stay in the know

Get the latest ownership updates delivered to your inbox.

Browse

  • All Brands
  • Categories
  • Companies
  • Countries
  • Compare Brands
  • Blog
  • Brand Quiz
  • RSS Feed

Company

  • About Us
  • Methodology
  • Contact
  • FAQ
  • Submit a Brand
  • List Your Brand
  • Write for Us

Legal

  • Terms of Service
  • Privacy Policy
  • Cookie Policy
  • Affiliate Disclosure
  • Disclaimer

Support Us

☕Buy me a coffee

2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Companies
  3. Amazon.com Inc.
Amazon.com Inc. logo

Amazon.com Inc.

American multinational technology company operating in e-commerce, cloud computing, digital advertising, streaming media, and artificial intelligence.

Company Type

public

Founded

1994

Headquarters

Seattle, Washington, USA

Stock

NASDAQ: AMZN

Revenue

$716.9 billion (FY2025)

Employees

Approximately 1,576,000

Primary Market

Global

Amazon.com Inc. Timeline

1924
MGM

MGM established by Marcus Loew, Louis B. Mayer

Founded
1980
Whole Foods Market

Whole Foods Market established by John Mackey, Renee Lawson Hardy, Craig Weller, Mark Skiles

Founded
1994

Amazon.com Inc.

Founded by Jeff Bezos

Company Founded
2006
Amazon Web Services

Amazon Web Services established by Amazon.com Inc.

Founded
2007
Amazon Kindle

Amazon Kindle established by Amazon (internal development)

Founded
2009
Amazon Studios

Amazon Studios established by Amazon (internal development)

Founded
2011
Twitch

Twitch established by Justin Kan, Emmett Shear, Kevin Lin, Michael Seibel

Founded
2013
Ring

Ring established by Jamie Siminoff

Founded
2014
Twitch

Amazon.com Inc. acquired Twitch

Acquired
2014
Alexa

Alexa established by Amazon (internal development)

Founded
2017
Whole Foods Market

Amazon.com Inc. acquired Whole Foods Market

Acquired
2018
Ring

Amazon.com Inc. acquired Ring

Acquired
2022
MGM

Amazon.com Inc. acquired MGM

Acquired
science based targets

Shop Amazon.com Inc. Brands

Disclosure: We may earn commission from purchases
Amazon
Amazon Studios on Amazon
Amazon
Amazon Kindle on Amazon
Amazon
MGM on Amazon

About Amazon.com Inc.

What does Amazon own?
Amazon owns Amazon Web Services, Whole Foods Market, Ring, Twitch, Amazon MGM Studios, Alexa, Amazon Prime, Kindle, Fire TV, and Amazon Logistics. The company also owns Zoox, an autonomous vehicle company, and One Medical, a primary healthcare provider. Amazon has made over 120 acquisitions since its founding.

Is Amazon publicly traded?
Yes. Amazon trades on NASDAQ under the ticker symbol AMZN. The company has been publicly traded since its IPO in May 1997 at $18 per share.

Who founded Amazon?
Jeff Bezos founded Amazon in July 1994 in Bellevue, Washington. He initially started the company as an online bookstore. Bezos served as CEO until July 2021, when Andy Jassy succeeded him. Bezos remains executive chairman.

Where is Amazon headquartered?
Amazon is headquartered in Seattle, Washington, USA. The company's corporate offices are in the South Lake Union neighborhood. Amazon has major offices and fulfillment centers across the United States and internationally.

How many brands does Amazon own?
Amazon owns approximately 10 major brands including Amazon, AWS, Whole Foods, Ring, Twitch, Alexa, Amazon Prime, Amazon MGM Studios, Kindle, and Fire TV. The company has made over 120 acquisitions, many of which have been integrated into its existing operations.

Who owns Amazon?
Amazon is a publicly traded company with no single controlling shareholder. Jeff Bezos is the largest individual shareholder, holding approximately 9% of outstanding shares. Institutional investors including Vanguard Group, BlackRock, and State Street are among the largest holders. All shares carry equal voting rights.

What is Amazon's revenue?
Amazon reported FY2025 net sales of $716.9 billion, up 12% year over year. Net income was $77.7 billion, or $7.17 per diluted share. AWS contributed $128.7 billion in revenue, growing 20% year over year.

What antitrust cases is Amazon facing?
The U.S. Federal Trade Commission and 17 states filed an antitrust lawsuit in September 2023 alleging Amazon maintains monopoly power in its online marketplace. The case is ongoing. The EU has also investigated Amazon's marketplace practices, and the Digital Markets Act imposes obligations on Amazon as a gatekeeper.

Visit official website

History of Amazon.com Inc.

Jeff Bezos founded Amazon in July 1994 in Bellevue, Washington, initially as an online bookstore. He chose books because they were easy to ship, had a vast catalog, and were standardized products. The site launched in July 1995. Amazon went public on NASDAQ in May 1997 at $18 per share, raising $54 million. At the time, the company had 256 employees and $15.7 million in revenue.

Amazon expanded beyond books in 1998, adding music and video sales. In 1999, the company added consumer electronics, toys, and games. The same year, Amazon launched Amazon Marketplace, allowing third-party sellers to list products alongside Amazon's own inventory. This third-party marketplace would become a major revenue driver.

The company survived the dot-com crash of 2000-2001 by cutting costs and focusing on operational efficiency. Amazon launched Amazon Web Services in 2006, beginning with storage (S3) and compute (EC2) services. AWS would grow to become the largest cloud infrastructure platform in the world and Amazon's most profitable business.

Key acquisitions include Zappos in 2009 for approximately $1.2 billion, Kiva Systems in 2012 for $775 million (later rebranded Amazon Robotics), Twitch Interactive in 2014 for approximately $970 million, Whole Foods Market in 2017 for $13.7 billion, Ring in 2018 for approximately $1 billion, and Metro-Goldwyn-Mayer in 2021 for $8.45 billion. The Whole Foods acquisition gave Amazon a physical grocery footprint of approximately 500 stores. The MGM acquisition strengthened Amazon's Prime Video content library with franchises including James Bond.

Amazon launched Amazon Prime in 2005 as a free two-day shipping subscription service. Prime has since expanded to include streaming video, music, reading, and other benefits. The company launched the Kindle e-reader in 2007, creating a dominant position in e-books. Alexa and the Echo smart speaker launched in 2014, establishing Amazon in voice computing and smart home devices.

In 2020, Amazon acquired Zoox, a self-driving vehicle startup, for a reported $1.2 billion, entering autonomous transportation. In 2022, Amazon announced a $3.9 billion acquisition of One Medical, expanding into primary healthcare. The proposed $1.4 billion acquisition of iRobot was abandoned in January 2024 after EU antitrust regulators indicated they would block the deal.

Andy Jassy succeeded Jeff Bezos as CEO on July 5, 2021. Bezos transitioned to executive chairman. Under Jassy, Amazon has focused on cost optimization, AI integration across products, and AWS growth. The company announced approximately 16,000 corporate layoffs in early 2026, following roughly 14,000 cuts in October 2025.

For FY2025, Amazon reported net sales of $716.9 billion, up 12% from $638.0 billion in FY2024. Net income was $77.7 billion, or $7.17 per diluted share, compared with $59.2 billion in FY2024. AWS revenue grew 20% to $128.7 billion, with operating income of $45.6 billion.

Amazon.com Inc. Sustainability & Ethics

Amazon co-founded The Climate Pledge in 2019, committing to reach net-zero carbon emissions by 2040, 10 years ahead of the Paris Agreement. The company has signed the Science Based Targets initiative. Amazon is the largest corporate purchaser of renewable energy globally, with contracts for over 33.6 gigawatts of renewable energy capacity.

The company has faced criticism that its rapid growth in delivery infrastructure and data center operations conflicts with its climate commitments. Amazon's carbon footprint increased in some years despite its pledges, though the company reports progress in renewable energy procurement. Amazon's sustainability reporting is self-published and not independently certified.

Amazon has faced scrutiny over labor practices in its fulfillment centers, including concerns about warehouse conditions, injury rates, and unionization efforts. Workers at an Amazon warehouse in Staten Island voted to unionize in 2022, forming the Amazon Labor Union. The company has challenged the unionization effort through legal channels. Amazon raised its minimum wage to $18 per hour for U.S. employees in 2021.

Awards & Recognition

  • Fortune World's Most Admired Companies: Amazon has consistently ranked among the top companies, frequently in the top 5 overall.
  • Forbes Global 2000: Amazon ranks among the top 10 largest public companies globally by market capitalization.
  • Fast Company Most Innovative Companies: Recognized for AWS innovations, logistics technology, and AI development.

Controversy, Regulation & Public Scrutiny

Amazon faces antitrust scrutiny in multiple jurisdictions. The U.S. Federal Trade Commission and 17 states filed an antitrust lawsuit in September 2023 alleging Amazon maintains monopoly power through anti-competitive practices in its online marketplace. The case is ongoing as of 2026. The FTC has also challenged Amazon's Prime subscription enrollment and cancellation practices.

The European Union has investigated Amazon for using seller data to compete with third-party merchants on its marketplace. In 2022, Amazon agreed to changes in how it uses seller data to settle EU antitrust concerns. The EU Digital Markets Act, effective 2024, imposes additional obligations on Amazon as a designated gatekeeper.

Amazon abandoned its $1.4 billion acquisition of iRobot in January 2024 after EU antitrust regulators indicated they would block the deal, citing concerns about Amazon's ability to disadvantage competing robot vacuum products on its marketplace.

Labor controversies include warehouse working conditions, unionization disputes, and allegations of aggressive productivity quotas. The company has faced criticism over its environmental impact from packaging waste and delivery vehicle emissions. Amazon has pledged to use 100% recyclable packaging and has invested in electric delivery vehicles.

Brands Owned by Amazon.com Inc.

Amazon.com Inc. owns 8 brands in our database. Explore the ownership tree below — click categories to expand and see individual brands.

8 brands across 5 categories
Amazon.com Inc.
Parent Company

Amazon.com Inc.

public · Founded 1994 · Seattle, Washington, USA

8

brands

View all 8 brands in grid view

Stock Information

Amazon.com Inc. Ownership: Pros & Cons

Advantages

  • +Diversified revenue across e-commerce, cloud computing, advertising, and subscriptions, with FY2025 net sales of $716.9 billion
  • +AWS is the largest cloud infrastructure provider globally, generating $128.7 billion in FY2025 revenue with $45.6 billion in operating income
  • +Massive fulfillment and logistics network creating high barriers to entry in e-commerce
  • +Advertising business generating approximately $56 billion in FY2025, making Amazon the third-largest digital ad platform
  • +Strong cash generation supporting AI infrastructure investment and acquisitions

Considerations

  • -FTC antitrust lawsuit and EU regulatory scrutiny create ongoing legal and financial uncertainty
  • -Retail margins are thin compared to AWS, with North America operating margin of approximately 7%
  • -Labor disputes and unionization efforts at fulfillment centers pose operational and reputational risks
  • -Approximately 1.5 million employees create significant labor cost exposure
  • -Competition intensifying in cloud computing from Microsoft Azure and Google Cloud

Frequently Asked Questions About Amazon.com Inc.

What does Amazon own?

Amazon owns Amazon Web Services, Whole Foods Market, Ring, Twitch, Amazon MGM Studios, Alexa, Amazon Prime, Kindle, Fire TV, and Amazon Logistics. The company also owns Zoox, an autonomous vehicle company, and One Medical, a primary healthcare provider. Amazon has made over 120 acquisitions since its founding.

Is Amazon publicly traded?

Yes. Amazon trades on NASDAQ under the ticker symbol AMZN. The company has been publicly traded since its IPO in May 1997 at $18 per share.

Who founded Amazon?

Jeff Bezos founded Amazon in July 1994 in Bellevue, Washington. He initially started the company as an online bookstore. Bezos served as CEO until July 2021, when Andy Jassy succeeded him. Bezos remains executive chairman.

Where is Amazon headquartered?

Amazon is headquartered in Seattle, Washington, USA. The company's corporate offices are in the South Lake Union neighborhood. Amazon has major offices and fulfillment centers across the United States and internationally.

How many brands does Amazon own?

Amazon owns approximately 10 major brands including Amazon, AWS, Whole Foods, Ring, Twitch, Alexa, Amazon Prime, Amazon MGM Studios, Kindle, and Fire TV. The company has made over 120 acquisitions, many of which have been integrated into its existing operations.

Who owns Amazon?

Amazon is a publicly traded company with no single controlling shareholder. Jeff Bezos is the largest individual shareholder, holding approximately 9% of outstanding shares. Institutional investors including Vanguard Group, BlackRock, and State Street are among the largest holders. All shares carry equal voting rights.

What is Amazon's revenue?

Amazon reported FY2025 net sales of $716.9 billion, up 12% year over year. Net income was $77.7 billion, or $7.17 per diluted share. AWS contributed $128.7 billion in revenue, growing 20% year over year.

What antitrust cases is Amazon facing?

The U.S. Federal Trade Commission and 17 states filed an antitrust lawsuit in September 2023 alleging Amazon maintains monopoly power in its online marketplace. The case is ongoing. The EU has also investigated Amazon's marketplace practices, and the Digital Markets Act imposes obligations on Amazon as a gatekeeper.

Sources & Further Reading

  • Amazon.com Official Website,
  • Amazon Investor Relations,
  • SEC EDGAR: Amazon.com Inc. (AMZN),
  • Amazon Q4 2025 Earnings Release,
  • Amazon 10-K Annual Report (FY2025),
  • The Climate Pledge,
  • FTC v. Amazon Case,
  • Reuters: Amazon iRobot Deal Abandoned,
  • Wikipedia: List of Amazon Mergers and Acquisitions,

Jobs at Amazon.com Inc.

Latest News About Amazon.com Inc.

Related Articles About Amazon.com Inc.

View more articles
How Reality TV Launched Brands That Got Acquired
Pop Culture

How Reality TV Launched Brands That Got Acquired

Bethenny Frankel built Skinnygirl on Real Housewives and sold it for $120M. Kim Kardashian built SKIMS to $5B. Snitch went from Shark Tank India to Rs 2,500 crore. Discover how reality TV launched brands that got acquired. Explore our database.

Who Brands StaffAug 29, 2026
Reality TvAcquisitionsSkinnygirl
Brands Featured in Netflix Shows and Who Owns Them
Pop Culture

Brands Featured in Netflix Shows and Who Owns Them

AB InBev signed a sweeping deal with Netflix. Genesis partnered with The Hawk. State Farm and DoorDash appeared in Running Point. Discover which brands are in Netflix shows and who owns them. Explore our database.

Who Brands StaffAug 23, 2026
NetflixProduct PlacementBrand Ownership
Why People Feel Betrayed When Their Favourite Brand Gets Acquired
Consumer Education

Why People Feel Betrayed When Their Favourite Brand Gets Acquired

Everlane sold to Shein and customers called it the ultimate sellout. Research shows consumers react to acquisitions as a loss of brand values. Discover why people feel betrayed when their favourite brand gets acquired. Explore our database.

Who Brands StaffAug 14, 2026
Consumer PsychologyAcquisitionsBrand Loyalty
View more articles

Related Companies to Amazon.com Inc.

View more companies
Alphabet Inc.

Alphabet Inc.

American multinational technology conglomerate and parent company of Google, operating in internet services, cloud computing, AI research, and autonomous vehicles.

public
Mountain View, California, USA
NASDAQ: GOOGL

14 brands in portfolio

Apple Inc.

Apple Inc.

American multinational technology corporation designing and selling consumer electronics, software, and digital services, headquartered in Cupertino, California.

public
Cupertino, California, USA
NASDAQ: AAPL

17 brands in portfolio

Walmart Inc.

Walmart Inc.

American multinational retail corporation and the world's largest company by revenue, founded by Sam Walton in 1962 and operating Walmart stores, Sam's Club, and Flipkart.

public
Bentonville, Arkansas, USA
NYSE: WMT

32 brands in portfolio

Microsoft Corporation

Microsoft Corporation

American multinational technology company developing, manufacturing, licensing, and supporting software, cloud services, devices, and AI solutions worldwide.

public
Redmond, Washington, USA
NASDAQ: MSFT

12 brands in portfolio

Comcast Corporation

Comcast Corporation

American multinational telecommunications and media conglomerate operating Xfinity, NBCUniversal, and Sky, headquartered in Philadelphia, Pennsylvania.

public
Philadelphia, Pennsylvania, USA
NASDAQ: CMCSA

9 brands in portfolio

Meta Platforms Inc.

Meta Platforms Inc.

American multinational technology conglomerate that owns and operates Facebook, Instagram, WhatsApp, and other social media and technology platforms.

public
Menlo Park, California, USA
NASDAQ: META

7 brands in portfolio

View more companies

Last reviewed: August 7, 2026 · Reviewed by Who Brands Editorial Team