Apple Inc.

What does Apple own?
Apple owns the iPhone, Mac, iPad, Apple Watch, AirPods, HomePod, and Apple Vision Pro hardware product lines, as well as software platforms including iOS, macOS, iPadOS, and watchOS. Apple's services portfolio includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple Fitness+, iCloud, and Apple Pay. Apple also owns Beats Electronics, acquired in 2014 for $3 billion.

Is Apple publicly traded?
Yes. Apple trades on NASDAQ under the ticker symbol AAPL. The company went public in December 1980. Apple is one of the most widely held stocks globally, with Vanguard, BlackRock, Berkshire Hathaway, and State Street among the largest shareholders.

Who founded Apple?
Apple was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. Steve Jobs led the company through its most transformative periods, including the launch of the iPhone in 2007. Tim Cook has served as CEO since Jobs' death in October 2011.

Where is Apple headquartered?
Apple is headquartered in Cupertino, California, at its Apple Park campus, which opened in 2017.

What is Apple's revenue?
Apple reported FY2025 annual revenue of $416.2 billion (ended September 27, 2025), with net income of $112.0 billion. For Q3 FY2026 (ended June 27, 2026), Apple reported revenue of $109.4 billion, up 16% year over year, with net income of $29.8 billion.

What is Apple Intelligence?
Apple Intelligence is Apple's suite of AI features integrated into iOS, iPadOS, and macOS, introduced in 2024. It includes writing tools, image generation, enhanced Siri capabilities, and on-device AI processing using the Neural Engine in Apple's M-series and A-series chips. At WWDC26 in June 2026, Apple introduced the all-new Siri AI as part of its continued Apple Intelligence expansion.

What antitrust cases is Apple facing?
The US Department of Justice filed an antitrust lawsuit against Apple in March 2024, alleging that Apple illegally maintains a smartphone monopoly. In June 2025, a federal judge denied Apple's motion to dismiss, allowing the case to proceed. The EU's Digital Markets Act requires Apple to allow alternative app stores and payment systems in the EU. Epic Games' antitrust case resulted in a ruling requiring Apple to allow developers to direct users to external payment methods.

How many people work at Apple?
Apple employs approximately 164,000 people worldwide. The company designs products in-house and contracts manufacturing primarily to Foxconn, Pegatron, and other suppliers in China, Vietnam, and India.

Apple Computer Company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne in Cupertino, California. Wozniak designed the Apple I and Apple II computers, which established Apple as a pioneer in personal computing. The company went public in December 1980 in one of the largest IPOs in US history at the time.

Apple launched the Macintosh in 1984, introducing the graphical user interface to mainstream consumers. Steve Jobs was ousted from Apple in 1985 and returned in 1997 after Apple acquired his company NeXT. Under Jobs' second tenure, Apple launched the iMac (1998), iPod (2001), iTunes (2001), and the first Apple retail stores (2001). The iPhone launched in 2007, transforming the mobile phone industry. The App Store launched in 2008, creating a new software distribution model. The iPad launched in 2010.

Steve Jobs died in October 2011. Tim Cook, who had been COO, became CEO. Under Cook, Apple launched Apple Watch (2015), AirPods (2016), Apple TV+ (2019), and Apple Silicon (M1 chip, 2020). Apple transitioned its Mac lineup from Intel processors to its own Apple Silicon chips, starting with the M1 in 2020 and progressing through M2, M3, M4, and M5 generations.

In September 2025, Apple launched the iPhone 17 series, including iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. The company also launched AirPods Pro 3, a new Apple Watch lineup, MacBook Pro with M5 chip, and iPad Pro with M5 chip. At WWDC26 in June 2026, Apple introduced the all-new Siri AI, powered by Apple Intelligence, alongside new software innovations and child safety features. The company also launched MacBook Neo, a new Mac model that contributed to strong Mac revenue growth in Q3 FY2026.

For FY2025 (ended September 27, 2025), Apple reported annual revenue of $416.2 billion, a record. For Q3 FY2026 (ended June 27, 2026), Apple reported revenue of $109.4 billion, up 16% year over year, setting a new June quarter record. iPhone, Mac, and Services each set new June quarter revenue records.

Apple has one of the most advanced and independently verified sustainability programs among technology companies. The company has operated on 100% renewable electricity globally since 2018, covering its offices, retail stores, data centers, and co-located facilities. This was achieved through direct power purchase agreements, energy attribute certificates, and on-site solar installations.

Apple's headline climate commitment is achieving carbon neutrality across its entire product carbon footprint by 2030, encompassing Scope 1, 2, and 3 emissions including manufacturing and product use. In April 2025, Apple announced it had surpassed a 60% reduction in global greenhouse gas emissions compared to 2015 levels. The company has set a validated near-term Science-Based Target to reduce absolute Scope 1 and 2 emissions by 75% and Scope 3 emissions from product use by 30% by 2030, against a 2015 baseline.

In 2023, Apple announced the Apple Watch Series 9 as the company's first carbon-neutral product, with the Series 10 and Ultra 2 following in 2024. Carbon neutrality for a product is achieved through reduced manufacturing emissions, renewable energy use, and high-quality carbon removal credits for residual emissions. Apple is working toward extending carbon-neutral status to the full iPhone, Mac, and iPad product lines by 2030.

Apple's supply chain transition to clean energy is central to its Scope 3 reduction plan. As of early 2026, more than 320 Apple suppliers representing the majority of manufacturing emissions have committed to 100% renewable electricity for Apple production through the Supplier Clean Energy Program. Apple reports supplier program progress annually in its Environmental Progress Report.

For materials, Apple uses recycled aluminum in all MacBook enclosures and has increased recycled content across product lines. The company uses cobalt, lithium, and rare earth elements from suppliers that meet Apple's Responsible Minerals Policy, including third-party audits of smelters and refiners.

Privacy and data ethics form core principles of Apple's business model. Apple's privacy-first approach includes on-device processing for sensitive operations, minimal data collection, and transparency features like App Tracking Transparency. Apple Intelligence, introduced in 2024, emphasizes on-device AI processing using the Neural Engine in Apple's M-series and A-series chips, with Private Cloud Compute for tasks requiring more processing power.

A 2025 greenwashing lawsuit challenged the accuracy of Apple Watch carbon-neutral certifications. Apple has defended its carbon accounting methodologies and received support from environmental organizations including the Environmental Defense Fund for its offset practices.

• Interbrand Best Global Brands (2025): Apple ranked first as the world's most valuable brand for the fourteenth consecutive year, with brand value estimated at approximately $488 billion
• Fortune Most Admired Companies (2025): Apple ranked first for the eighteenth consecutive year, reflecting peer and analyst recognition of management quality, innovation, and financial soundness
• Fast Company Most Innovative Companies (2025): Recognition for Apple Intelligence and the spatial computing platform introduced with Apple Vision Pro
• CDP Supplier Engagement Leader (2024): Highest rating in CDP's Supplier Engagement Rating for working with suppliers to reduce greenhouse gas emissions
• MSCI ESG Rating: AAA rating, the highest possible, placing Apple in the top tier for ESG performance among technology hardware companies
• Dow Jones Sustainability Index: Included for multiple consecutive years, assessed by S&P Global for sustainability performance
• Sustainability Magazine Top 250 (2025): Ranked 30th for environmental commitments and ESG performance
• J.D. Power Customer Satisfaction: Consistently highest rankings across iPhone, Mac, iPad, and Apple Watch categories

The US Department of Justice filed a landmark antitrust lawsuit against Apple in March 2024, alleging monopolistic practices in smartphone markets through restrictive iOS ecosystem policies. The DOJ claims Apple maintains an illegal monopoly by blocking super apps, limiting cloud gaming services, restricting messaging apps, and controlling smartwatch compatibility to protect iPhone dominance. In June 2025, a federal judge denied Apple's motion to dismiss the case, allowing the antitrust lawsuit to proceed.

European Union regulatory actions under the Digital Markets Act require Apple to allow alternative app stores and payment systems in EU markets. The EU designated Apple as a gatekeeper in 2023, fundamentally challenging Apple's closed ecosystem model. Apple has implemented changes in the EU while contesting aspects of the regulatory requirements. The EU has also filed antitrust complaints regarding App Store terms and conditions.

Epic Games filed an antitrust lawsuit against Apple in 2020 over App Store commissions. The case resulted in a ruling requiring Apple to allow developers to direct users to external payment methods, which Apple has implemented in a limited form while appealing broader compliance requirements.

Labor practices and supply chain conditions have drawn scrutiny regarding working conditions at supplier facilities, particularly in China. Apple has implemented supplier responsibility programs and conducts regular audits, but continues to face questions about worker rights, wages, and working conditions in its extensive supply chain network.

A 2025 greenwashing lawsuit challenged the accuracy of Apple Watch carbon-neutral certifications, alleging Apple misleads consumers about the environmental impact of its products. Apple has defended its carbon accounting methodologies and offset practices.

Apple has issued product recalls for various product lines, including MacBook Pro battery issues, iPhone camera module defects, AirPods Pro sound problems, and Apple Watch battery swelling. All recalls have been conducted in cooperation with the US Consumer Product Safety Commission and equivalent international regulatory agencies.